Creative Innovation
Interactive Videos
Introducing interactivity into video content to create engaging experiences that drive uplift.
Creative Builders
Robust tooling to facilitate the production of creative experiences at global scale, for a variety of genres and themes.
Immersive Videos (VR)
Using virtual experiences to immerse users in game worlds.
Hyper-Localisation
Bespoke developed technology utilising Generative AI is scaled to a global advertiser portfolio. The impact of localising creative ad content to a users native language is measurable in performance.
3D Ads
Looking at embeddable 3D model viewers which simplify how 3D content is viewed in the web.
Vungle Cares 2020 Awards
In times of crisis, creative has always been a powerful tool for communicating important messages.
Understanding this, Vungle’s Creative Labs answered the UN/WHO’s Global Call Out to Creatives to help stop the spread of Covid-19, through visual content that conveys public health messages quickly and effectively.
Vungle applied its design talent, data analytics, and gaming expertise to create playable ads that amplify these messages to gamers worldwide. These ads have achieved 53m views so far, and Vungle has also handled the creative development and ad-serving for a number of charities, achieving click rates as high as 31.62% on certain ads (Make-a-Wish).
Through this campaign, Vungle has seen that in-app advertising can be a powerful tool to get the word out on key public health messages, reaching over a million people a day, and galvanising support for charities who need help now more than ever.
Jury: We love this, smart, simple, rapid, right tone campaign. It made sense, connects 50 countries and considered different languages to make it easy and collaborative.
