About me

A creative and strategic thinking Advertising Executive, driven to provide market-leading solutions, with a proven track record of building and scaling innovative creative organizations. I have a natural ability to lead and manage people, with over 20 years experience, ranging from established corporations to start-ups. Passionate about creativity and seeing impact, I started my career pioneering early-stage mobile companies and continued to expand the scope and impact of my role at agencies, where I delivered a number of award-winning campaigns. I was approached by my current employer for my visionary outlook on mobile. I have pioneered new creative paradigms such as Playables and Augmented Reality, driving significant commercial outcomes as a result. I have built and grown the early stage team of 4 to a global group of 60 at our company's billion dollar scale, encompassing multiple functions of creative design, technical development, analytics and operations. 

I’ve played a leading role in driving multiple acquisitions and I’ve guided global branding programs, all to expand upon our reputation for creative differentiation.  

Previously part of the Mobile Marketing Association UK Council, I have an extensive network across US, EMEA and APAC.

Core Competencies

  • Executive Leadership - Core member of the Global Executive Leadership team, setting strategic direction and operational priorities while delivering operational excellence

  • Intelligent, value-driven business and creative advocate to a global set of customers and cross-functional teams

  • Visionary and articulate storyteller - ability to predict future trends and convey complexity by way of simplicity of visual language, with a track record of creating stand-out branding and communications  

  • Business science - use skilled and experienced decision making, involving the definition and creation of various internal systems, tools, multiple global teams and employees, to ensure profitable business results

  • Business and creative strategy - execution of high quality, in-depth business creative strategies across a multitude of disciplines and industry sectors

  • Creative thought leadership - ability to acutely identify and define strategically aligned creative and innovation concepts that can inspire waves of revenue growth

  • Relationship / Project and People Management - delivery and complete management of people, multiple projects, all related resources and sub work-streams. Delivering a multitude of projects within time and budget whilst delivering high value strategic and creative solutions, and allowing team members to excel and grow