Neuro Science
Understanding human responses to creativity produced within mobile advertising. A series of lab based experiments with participants wearing industry-pioneering sensor based technology.
Learnings helped us better understand how human brains receive and react to the thousands of first-party creatives produced, allowing us to better tailor our work to lead to the critical action of installing a mobile application.
The human data points captured in a live Neuro Testing Session
This video provides detailed insights into what happens within the lab environment, showcasing how panellists brains respond to the creatives used within the controlled experiments.
The multiple sensor based data points highlight the power of understanding human reactions; providing valuable data that steers our ideation and concept development work.
