Branding
Liftoff Creative Studio
Post merger of two mobile advertising independent companies, a refreshed global Brand, Visual Identity and Tone of Voice to reflect the new combined value proposition of Liftoff Mobile.
A playful illustration and vibrant visual identity with a refined colour palette; all to establish Liftoff as world class multi billion dollar market leader in mobile in-app advertising.
Accelerate
Direct
Monetize
Influence
Creative Studio
Intelligence
Exchange
Accelerate Direct Monetize Influence Creative Studio Intelligence Exchange
Vungle Creative Labs
With a reputation as the leading creative and innovation offer in global mobile performance marketing, the Vungle Creative Labs sub-brand was developed and launched to showcase the power in combining people - DNA, Data - the cornerstone to creating and measuring the creative performance and Creativity - the ideas that frequently emerge, fresh from the Lab.
Standing out from the competition and their use of common blue colour palettes, stock imagery and acronyms, the rebrand delivered a fresh and vibrant personality to reflect the true essence of how creativity can thrive in the data led world of mobile performance marketing.
